d) It does not allow dual agency ,only designated single agency. Reserve _____ is a regulation requiring commercial banks to keep a certain _____ of the money customers deposit on reserve each night. c) Only if the agent informed the seller and they executed the blanket unilateral offer of subagency addendum at the time the listing was taken, this is known as dual blanket agency. Contract Between an Advertising Agency and Advertiser (Commission) Date: [Client] [Address] Gentlemen: You have retained us and we hereby agree to serve as your advertising agency in accordance with and subject to the following terms and conditions: 1. Which key player makes the final decisions about the target audience and the size of the advertising budget, in addition to approving the advertising plan? Advertising begins with the ________, the person or organization that uses advertising to send out a message about its products. The cost of purchasing a 30-second advertising spot during the Super Bowl is very high, typically millions of dollars. Agency theory assumes that the interests of a principal and an agent are not always in alignment. Kindles, iPhones, and iPads are all examples of ________. Answer to: Which of the following is not considered promoter-generated ancillary revenue for a public assembly venue? C. Which of the following product categories is typically among the top ten advertisers in the U.S.? asked Jul 23 in Business by acesad. Local governments begin providing free hepatitis vaccinations to any resident who wants one. 16. E. All of the above are types of advertising agencies. Advertising has become a “very complex, sprawling marketplace,” with agencies grouped under large holding companies like Interpublic Group, Publicis Groupe and WPP, Mr. Pattisall said. An advertising agency that is set up, owned, and operated by the advertiser is called a(n): A) client management firm B) in-house agency C) full-service agency D) centralized system Answer: B 2) Which of the following is most closely associated with the introduction of mass production and a new emphasis on wider distribution of products? The departments work together to accomplish the agency's goals. The audience Before you write any content, craft an offer or even think about your marketing funnel, you first need to decide exactly who you're marketing to. ________ advertising focuses on establishing a corporate identity or winning the public over to the organization's point of view. Which of the following is NOT a financial compensation option for advertising … An agency relationship exists when one person, the _____ acts for, or on the behalf of another person, the _____. Fee c. Production d. Combination 10. Which of the following advertising situations would LEAST likely be considered "puffery"? 1. A ________ is a form of compensation that involves the agency billing the client each month based on the projected amount of work and the hourly rate charged for that work. You need sales experience to work in account management. Test bank Questions and Answers of Chapter 5: The Advertising Agency, Media Services, and Other Services Expert Answer . There are a lot of departments that can exist in an agency,… In traditional advertising, the message is conveyed through different kinds of ________ media using mostly ________ messages. a. (p. 395-396) Which of the following statements about advertising agencies is FALSE?A. management Characteristics Of Advertising. A) compensation B) reorganization C) ignoring integrated communication D) client loyalty E) media fragmentation. A full-service advertising agency offers a comprehensive range of services that address both the traditional and digital marketing aspects of a business. C) crafting interesting messages that convey a client's marketing objectives The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. For the Truth® campaign, Crispin Porter + Bogusky was the ________ hired by the American Legacy Foundation to plan and implement the advertising effort. E) Suppliers provide … From the advertiser's perspective, what is the most important benefit of placing an advertisement during the Super Bowl? One of the most common objectives of digital advertising and digital marketing is to get a call to action. (Points : 1) baseball stadium library concert venue hockey game 3. | © 2003-2021 Chegg Inc. All rights reserved. Those two sides break down further, into departments. Advertising firms are unique businesses that use creativity and business hand in hand. 0 votes. In this series I compare and contrast them. One of the agencies I used to work for had 19 layers of titles. Advertising is usually paid for by the ________. Corporate expenditures that benefit the management team at the expense of shareholders 2. Which of the following is the responsibility of an advertising agency's media planner? c. Most managers do not trust the advice given by advertisers—they always want to spend more. D) The agency may want a fresh perspective. The Effie award is given to recognize advertisements that are ________. ________ is the practice of coordinating all marketing communication tools so they send a consistent message using the same basic brand strategy. Which of the following is the responsibility of an advertising agency's media planner? All the best! (Points : 1) a TV commercial an in-home mailer a … Which of the following is the idea that messages should be directed at particular groups of prospective buyers? According to TREC's advertising rules, which of the following terms MUST be used in a real estate team name? The campaign tries to reach teenagers with antismoking messages. For an advertisement to be considered effective, what is the first thing it must do? Which basic role of advertising was most likely the focus of the campaign for this new product? User-generated content is supplied by ________. When using which type of advertising agency does an advertiser produce its own advertising? An account director is responsible for managing the agency’s relationship with its clients and/or accounts. An advertising agency's functions are sequential in nature. A) The advertising delivers the results the marketer has specified for the advertising. A) Outside agencies typically have fewer restrictions on getting ideas approved. Sales promotion. In which scenario is advertising most likely to thrive in a society? For example, if the close competitors spend 3% of net sales, the company will spend, more or less, the same per cent for advertising. a. 1. Which of the following factors would lead an ad agency to change in this situation? Brands invest in banner ads, link ads as well as social ads to get their potential customers to take an action. Brand advertising is also known as ________ advertising. Until the 1990s, the main form of compensation for an advertising agency had been a ________. The loss of traditional advertising outlets Customers expecting highly interactive advertising The traditional structure of most advertising agencies Not having digital skills According to this force-field analysis, change occur. Which of the following is not a type of advertising agency? Which of the following awards is given to recognize the creativity of an advertisement? Advertising regulations have been in place in the United States since the ________. One Way Communication: Advertising is a one-way communication where brands … In advertising terms, the Super Bowl is the ________. _____ is the least sophisticated budget method Chapter 20 quiz 1. Some full-service agencies handle overall marketing strategy planning as well as research, product and package development, and sales promotion. In-House Agency: Even though most companies use full service advertising agencies, an organisation may decide to establish its own operation for all services of an advertising agency within its own st. Advertising that announces facts about products that are available in nearby stores and focuses on stimulating store traffic and creating a distinctive image for a retailer is known as retail or ________ advertising. Which of the following departments has the primary responsibility for managing the advertising process? Which of the following is NOT a basic function performed by a full-service advertising agency? Most managers do not like advertising or the people that work in the field. In the evolution of advertising, which of the following came before the Early Age of Agencies? b) Only with disclosure and informed consent, this is known as consensual dual agency. They start by acquiring clients and end with a finished product, such as the creation and placement of a magazine ad. Understanding the advertising industry begins with a grasp of how the agencies operate. b. This money must be in the bank's _____ or at the closest Federal Reserve bank. Such desire creation is an effect of advertising + brand building + the fan following over time. ________ refers to all forms of communication about a brand that appear in a variety of media. Ads that promote short filling, which is the use of less packaging. The ________ behind a marketing communication message is stated in measurable objectives in areas such as sales and brand reputation. View desktop site. In which of the following marketing communication patterns does word-of-mouth play the most important role? Which of the following would most likely be created pro bono by an advertising agency? Creative Boutiques. A) an online direct-response advertisement for school supplies. Identification When an advertising agency is paid by the media, it can be said to be Commission-based agency Paying in the digital media costing space only when a sale occurs is done under which of the following … An advertising ________ is a set of related ads that are variations on a theme. Advertising agencies are mostly not dependent on any organizations. The "Blue Books" published by the J. Walter Thompson agency published ________. How many times did the "1984" commercial for Apple's Macintosh computer run? Because there are so many steps to creating an advertisement, and given the varied types of jobs in the industry as a whole, there are many advertising job titles and descriptions. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. C) The agency may be overloaded. Which of the following types of agencies would most likely be able to purchase media at a low cost because they can group several clients' purchases together? The promotional tool of publicity is also known as ________. Terms Tool For Promotion: Advertising is an element of the promotion mix of an organization. A) recruiting new clients through different media outlets. Brad is a music industry major in college who wants to work in the advertising industry writing and performing jingles for radio commercials. Which of the following is not a type of advertising agency? One of the largest departments in any advertising agency is account services. Part Three: Effective Advertising Media 35. Which of the following is NOT a type of green advertising appeal? These agencies take all the efforts for selling the product of the clients. asked May 19, 2016 in Business by GlamPunk. In an advertising agency, who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer? Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies? Which of the following is most likely the objective of this campaign? An ad for Maybelline age-minimizing makeup in Ladies' Home Journal magazine featured actress Melina Kanakaredes and offered readers a $1-off coupon to try the new makeup. According to the principles of integrated marketing communication, it is critical for ________. Which of the four functions of advertising does this best illustrate? The test below is designed to help you review all your course work and ensure you don’t fail. Which of the following is one of the basic functions of advertising? 5) A) Agencies have workforce talent. The department responsible for initially contacting and building a client base is the account management team. d. Many managers do not know how to really do advertising correctly and tend to drop it when communication problems occur. Big companies may have hundreds of agencies working for them, but they normally have a(n) ________, which does most of their advertising business and may even manage the other agencies. B) deciding where, when, and how often an advertisement will appear. The advertising agency gets a 15 percent commission on local rate but not on national rates. Some critics claim that advertising has a strong impact on how young women view themselves, often resulting in negative self-images. A) Only suppliers are able to produce commercials. The advertising world is dominated by the 'Big Four' agencies: WPP, Omnicom, Publicis Groupe, and Interpublic Group of Companies. Structure: Peel the layers. Using traditional models, an ad agency's commission was derived by totaling the ad's outlay for time and space and paying the agency _____ of the total Performance Contracts Advertising agency compensation has shifted from commission contracts to Once referred to as the "suits," because they always dressed in more formal clothing than other departments, account services brings together the client and the creative department. When Procter & Gamble developed the Mr. Clean Magic Eraser, the company needed to explain how the product cleans grime from walls without removing paint. 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